About Us
About INCENZO:
In a world of endless demands and ceaseless action, Incenzo offers a moment of serene pause. Rooted in the Taoist philosophy of "Wuwei," our journey began with a simple yet profound concept:
to "Be." To be present, to be in a state of natural flow, to allow your mind and body to enjoy a moment of peace and quiet.
We founded INCENZO not just as a brand but as a sanctuary for your soul. With our 100% organic ingredient incense, we invite you to light up a stick and embrace the Taoist art of "Wuwei"—effortless action. Each scent is a journey to your inner being, a moment to "Be" in the present, shaped by collective experiences and, most importantly, your individual memories.
Founder's Story:
Dear INCENZO friends,
I’m Marina, founder of INCENZO. Thank you kindly for supporting our small business, and we sincerely hope that our incense brings you warmth and is your friendly self-care reminder :)
My journey with INCENZO began in the midst of a life brimming with ceaseless activities and the pursuit of grand achievements. I was always on the move, chasing a better life, yet I found myself struggling to carve out even 30 minutes of solitude. My days were a whirlwind of social media buzz, work tasks, family commitments, and a relentless drive to make my life meaningful. I was lost in a sea of fragmented messages and unending to-dos, searching for a way to ground myself.
The turning point came unexpectedly during a brief return to my hometown in China. It was there, in the familiar surroundings, that a familiar scent whisked me back to cherished moments with my grandpa. I remembered our mornings together, marked by the simple ritual of lighting an incense stick and quietly observing the world outside our window over a cup of tea. My grandpa, wise in his ways, always took time for himself before the day began. The scent of the incense, a subtle yet powerful presence, had been etched deep in my mind, lying dormant yet ever-present.
In my family, we lived by a simple motto: when in doubt about your next step, pause, observe the present, breathe, and just let things be. Sometimes, the best action was inaction. This philosophy, deeply rooted in the Taoist principle of Wuwei, had been a part of me all along, shaping my approach to life without me even realizing it.
This profound realization led me to start INCENZO. Our incense sticks, each burning for about 30 minutes, are more than just a product. They are a tangible embodiment of a ritual, a sacred time set aside for oneself, away from the chaos of the world. Each stick is an invitation to pause, reflect, and embrace the simplicity and tranquility of the moment – a practice of Wuwei that had unknowingly guided me since childhood.
INCENZO, thus, is not just a brand. It's a personal story, a journey back to one's roots, and a rediscovery of what truly matters. Our incense sticks are a reminder to protect your peace, to pause and cherish the present, keeping harmful energy at bay. They are a tribute to my grandpa's wisdom and a beacon for all seeking a moment of calm in a restless world.
